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9 Clever Ways To Save Money In Your Business
14 September 2016
Time is money — so let’s get straight to it.
We’ve rounded up 9 simple and innovative ways to save a bit of cash in your business, so you can spend your resources on what’s really important.
Lease Your Company Cars
It was sure to make it onto our list, but leasing rather than buying your company vehicles is by far one of the most effective ways to save time and money in your business. You can outsource everything from the little daily administration tasks to the whole management of your fleet, and all while significantly reducing your monthly outgoings.
Join Forces With An Advertising Partner
You could also split the costs of advertising by joining forces with neighbouring businesses. This offers numerous benefits including being able to share mailing lists, distribution channels, and suppliers.
Use Google To Its Potential
If you try and roam the streets for customers you’re going to give yourself a hard time, yet you can roam the web for free and find people who need exactly what you can offer them. Use forums and message boards to target potential customers and also for doing a bit of market research.
Let Your Customers Do The Work
Ensure a customer never leaves your sight without filling in a review or making a testimonial. You can even use them for things like presentations, videos, or advertisements for a more frugal way of gaining company awareness.
Use Your Customer’s Contacts
The cost of acquiring a new customer is considerably higher than maintaining existing customers. Avoid having to do the leg work of finding new clients and exploit the contacts of your customers. They’ll often be more than happy to offer a positive referral or two.
Offer Your Services Pro-Bono
Got a particular expertise you can share? This can be a great way to get a bit of free air time or advertising space through latching on to topical affairs and keeping an eye on what’s going on in your community. You could teach a class, speak at a conference, or write an article for the local paper. You’ll also get the added benefit of becoming known as an expert.
Streamline Your Marketing Efforts
Include advertising and promotions in everything that leaves your company, from your emails to your invoices. Each and every time you have the attention of a customer of a potential customer is an opportunity to sell or up-sell your products or services.
Accept The Help Of Those Around You
Many business owners don’t want to lose face and ask for help from a friend or acquaintance. Yet utilising your network is a great way to save money and spread awareness of your brand.
Offer Your Products Or Services Online
Today you don’t have to have bags of money or be tech-savvy to sell products and services online. You can even do it without having to set up a store, thanks to the likes of auction sites such as Yahoo! and eBay. When you’re ready to make your own online store, you can try out a website-in-a-box service such as Wix for free.
If you’d like to find out about our fleet management service or our other leasing options, leave us a comment, send us an email at info@marshall-leasing.co.uk, or call us 01480 414541.
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