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Behavioural AI technology could prevent over 90% of road traffic accidents
27 April 2021
Behaviour AI, created by Humanising Autonomy, claims to be able to prevent more than 90% of road traffic accidents. The company hopes to see the technology implemented as standard fit within the next 2-3 years.
Behaviour AI has been installed and used on Arriva buses in London for over a year now and other trials have recently been launched through Humanising Autonomy’s partnership with Transport for London (TfL)’s innovation challenge FreightLab.
Co-founder and chief product officer of Humanising Autonomy Leslie Nooteboom said the system helps autonomous systems “to understand people” and can detect objects up to 80 metres ahead at 40mph, twice the distance of the industry standard, with 99% accuracy.
He said, “It’s not just recognition; it predicts if they are going to cross the road or where they are moving to on the road.
“Our data shows that the system can predict two seconds before the driver realises what is happening and send them an alert.
“It is also continuously learning and not just from one driver, from the entire fleet because all the data sits within our management system. We believe it can prevent around 92% of accidents”.
The technology, which is frequently updated to recognise new forms of mobility – for example e-scooters - predicts the actions of pedestrians and other road users and alerts the driver to a potential hazard. Leslie Nooteboom said, “This is where we add intelligence to the system so it machine learns and applies that to the real world. It doesn’t just learn from the data we give it; it’s an interpretable AI approach. We can see how it’s making decisions, so we know how sure it is about making those decisions. Then we know what we need to do to make it even better, which we do with over-the-air updates.”
To support its claims, Humanising Autonomy collects its own data, including near-miss data for driver training purposes. Leslie Nooteboom said, “We take the video of the near miss and extract information on the risk level for driver education, even where there was no accident.
“We also provide the information for the insurance company so they can understand the lead up to the accident.”
Interestingly, Humanising Autonomy has also partnered with Transport for Greater Manchester (TfGM) to improve public transport passenger safety and assist with social distancing by deploying its behavioural video analytics software.
The software was used to analyse CCTV footage which allowed TfGM to re-route public transport vehicles to ‘hot spots’ where there were larger amounts of people waiting for buses.
We at Marshall Leasing are always supportive of any measures taken to improve road safety, and trust that you find this information interesting. If you would like to find out more about how we keep our drivers safe, please get in touch with us at info@marshall-leasing.co.uk or by calling 01480 414541.
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